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January 9, 2006

Golden Ratio

An interesting article on a possible reason why people are so taken by iPod's. It's the mp3 player that comes closest to the golden ratio which is immediately appealing to people.

One aspect of the design is the basic shape of the device. The rectangle that is the iPod comes closer than any other MP3 player to the golden ratio 1 : 1.618 (also sometimes called the golden section). This ratio appeals to us at an unconscious level.

Some cool links in the little article check it out.

[Link via Largeheartedboy]

Posted by hypnobee at January 9, 2006 11:50 PM