« Big Deals on Adult Swim at Amazon | Main | No One Eats Fruit Cake »

December 13, 2006

Energizer Thinks You're Retarded

I normally record everything I watch on TV and fast forward through all the commercials. I'd seen this Energizer commercial a dozen times before at x16 speed but I just happen to be watching the commercial in real time when I noticed across the bottom of the screen "Dramatization" popped up as a pair of aliens were using the Energizer Bunny to boost their ship.

I'm having a little trouble trying to figure out what the disclaimer, "Dramatization" is for. Surely you can boost an alien craft using a stuffed animal and a pair of jumper cables.

It's probably that they added the trickery of computer animation to show electricity traveling on the outside and between the jumper cables for dramatic effects. Protecting themselves from the many future lawsuits from dissatisfied customers who's jumper cables don't arc like a Tesla coil when hooked up to a corporate mascot and a blatant rip off of a ship from a certain 1977 Steven Spielberg classic science fiction movie.

Here's a link to a crappy Youtube version of the commercial that doesn't have the caption on the bottom.

Posted by hypnobee at December 13, 2006 6:00 AM


The thing with the "dramatization" is that they don't want the crazy people who say aliens really exist on their backs for sponsorship. Also, they don't want to get sued for false advertising. And, it's also funnier that way...

Posted by: energizer bunny fan at December 14, 2006 6:30 PM